Since April 19, 2021, the 4th International Specialized Exhibition of Fur and Leather products "Soft Gold of Russia" has been opened and is currently being held in Pyatigorsk in the VK "Narodny". The exhibition "Soft Gold of Russia" is an important event in the market of fur items and the main business platform where the business life of the industry is concentrated. Every year the exhibition demonstrates the work of the best domestic and foreign fur clothing manufacturers, designers, gathers representatives of the largest multi-brand chain stores, fashion industry experts, bloggers and young fashion designers presenting their projects on its site.
As part of the business program of the 4th International Exhibition, a Forum of the Fur Industry was held, where representatives of business and government agencies were able to discuss the problems the industry faces and discuss a common strategy for its further development. The forum was organized by: the Russian Fur Union, LLC MDC "Soft Gold KMV", the Association of Wholesale and Retail Trade Companies, with the support of: the Government of the Stavropol Territory, the Ministry of Economic Development of the Stavropol Territory, the Ministry of Industry and Trade of Russia, JSC Russian Export Center, the International Fur Federation IFF. In addition, a gala show of wholesale collections was held during the exhibition. This bright and unforgettable show gathers thousands of interested viewers-specialists of the fur business every time.
Shebekinskaya industrialnaya khimiya, LLC (Russia) took an active part in the exhibition, having prepared and presented to its partners new developments of chemicals, modern up-to-date recipes, as well as ready-made fur and leather articles using chemicals from companies: Shebekinskaya industrialnaya khimiya, LLC (Russia); as well as partner companies Pielcolor, S.L.U. (Spain) and Cromogenia-Units S.A. (Spain).
Booth of the company Shebekinskaya industrialnaya khimiya, LLC (Russia) at the exhibition "Soft Gold of Russia", Pyatigorsk, April